The Forrester Research® Total Economic Impact™ Study

A Case Study in Website Optimization

This Total Economic ImpactTM (TEI) study conducted by Forrester Research®  measures the potential benefits and costs of performing “end to end” website testing. The analysis offers an objective overview of a major online retailer that drove millions of dollars in new revenue by optimizing its website for maximum conversion.

Best of all, readers will walk away with a framework to evaluate the potential financial impact of "end to end" website testing optimization.

“After releasing, we were able to identify an issue, isolate the problem, and fix it within one day. Origin Experiments allowed us to push it back out slowly and ramp up as everything looked good. This was the first time we didn’t have to rely on the ‘push and pray’ model and could be confident in the results.” - Lead Data Scientist, Fortune 100 Retailer